Our client, a leading Canadian distributor of fresh fruits and vegetables, is seeking an experienced Produce Sales Manager to drive sales growth and lead key customer relationships across retail, wholesale, and foodservice markets.

The Produce wholesale Manager will be responsible for developing sales strategies, growing existing accounts, identifying new business opportunities, and leading a high-performing sales team. Working closely with procurement, operations, and logistics, this role plays a key part in maximizing revenue, strengthening customer partnerships, and supporting the continued growth of the business.

Key Responsibilities:
Develop and execute sales strategies to achieve revenue and profitability targets.
Lead, coach, and develop the sales team to deliver outstanding results.
Build and maintain strong relationships with retail, wholesale, and foodservice customers.
Identify and secure new business opportunities while growing existing accounts.
Monitor produce market trends, pricing, and customer demand to maximize sales opportunities.
Collaborate with procurement, operations, logistics, and customer service to ensure exceptional execution.

Qualifications:
5+ years of sales experience within the fresh produce, food distribution, grocery, or wholesale industry.

Proven track record of growing sales and developing strong customer relationships.

Strong understanding of wholesale distribution, produce markets, pricing, and sales forecasting.

Manage sales forecasting, pipeline activity, budgets, and performance reporting.

Qualifications:
5+ years of sales experience within the fresh produce, food distribution, grocery, or wholesale industry.
Previous leadership or team management experience preferred.
Proven track record of growing sales and developing strong customer relationships.
Strong understanding of wholesale distribution, produce markets, pricing, and sales forecasting.

Salary $75K +bonus